A shipping policy is a description of how you ship your products to your customer. The policy must include a variety of parameters that can be helpful to the buyers and demonstrate the transparency of your business.

Shipping policies have the immense power to establish your reputation as a concrete brand in the market and in the eyes of your customer. If you’re wondering about the whereabouts of a shipping policy, you’re at the right place.


A shipping policy page on your website can help you establish a clear communication with your customer. The normal rushing down the funnel process goes smoothly as the shopper comes to your website, picks a few products, adds them to the cart and proceeds to the payment.

However, as the buyer reaches the end of the purchase, certain neglected factors about your refund policy, exchange information, shipping delays etc. can vandalize your shopping experience.

Remember that the customers love transparency when it comes to successfully completing a purchase online.

No matter if you’re a small business owner or a well-established entrepreneur if you’ve been depriving your business of a shipping policy, you’ve been missing out more than a couple of crucial elements for your business.

  • A shipping policy helps in building trust in your brand.
  • Decreases the rate of cart abandonment due to unexpected shipping costs.
  • Reduces the resources spent in handling queries, by answering them upfront
  • Helps in closing more sales

But, if you’re planning to rush into putting up that shipping policy on your website, beware of the common mistakes that can do more harm than good to your existing customer trust and revenues.